Soft Launch Announcement: June 13, 2025 – The ThinkByte Studio Journey Begins
One of the most valuable lessons I learned working in Silicon Valley is the importance of a soft launch. At Apple, Microsoft, Cisco (often called “The Apple of Networking”), and Amazon, we were taught to never release a product without first testing it in the real world — even if only with a small audience. That approach allows for refinement, feedback, and ultimately, a better customer experience.
That’s why we’re excited to announce the soft launch of ThinkByte Studio this Friday, June 13, 2025, ahead of our official website launch on Monday, June 16. While we’re keeping things quiet for now, customers are welcome to begin placing orders — and as a thank you, we’re offering 10% off all purchases made between June 13 and June 16 using the promo code: softlaunch2025.
From Silicon Valley to ThinkByte
It’s been quite a journey for me and my colleagues. We’ve had the privilege of working at some of the most impactful companies in the world — Apple, Microsoft, Cisco, and Amazon. The skills, insights, and discipline we gained from these roles have shaped the foundation of what we’re building at ThinkByte Studio.
At Apple, we learned that attention to detail is everything. It’s something you can literally measure — bring a ruler into any Apple Store, and you’ll see that every device is placed with surgical precision. Laptop lids are set to a specific angle to encourage user interaction. Even the smallest visual elements are designed with intentionality. That obsessive focus on the user experience isn’t just for the store floor — it’s built into every product Apple ships.
Innovating from Day One
One moment I’ll never forget came early in my Apple career when a Senior Vice President — just one level below Steve Jobs and Tim Cook — visited our facility. After a successful inspection, we were asked, “What can we improve?” I suggested removing the iPad that sat beneath each hero product, which was used solely as an info display. These units were costly, time-consuming to replace, and didn’t actually enhance the user experience.
Instead, I proposed integrating the information into the devices themselves — let people learn about the iPhone, iPad, or Mac on the actual device. That suggestion ultimately led to a global shift in Apple Store design. Six months later, Apple removed those iPad display units and implemented an internal app directly on the hero devices. That decision saved time, reduced maintenance, and improved user interaction. The solution remains in effect at Apple Stores to this day.
Why We Started ThinkByte Studio
When I transitioned into Enterprise IT, I was shocked. Many companies were using outdated hardware, unsupported software (like Windows Server 2008 or 2012), and poorly configured systems. Even worse, I saw MSPs (Managed Service Providers) handling sensitive tasks like password resets without identity verification — a massive security risk. Imagine giving full access to a hacker posing as a company executive. That’s not just careless — it’s potentially catastrophic.
What truly disturbed me, though, was the lack of empathy. I witnessed technicians treating users with impatience or outright hostility when they needed help logging in or troubleshooting issues. At Apple, we were trained to treat every user with respect, empathy, and a relentless focus on solutions. Sadly, that standard is rarely found in today’s MSP industry.
The ThinkByte Standard
That’s why we created ThinkByte Studio — to offer something different.
We are building a company rooted in the core values we lived at Apple:
- Privacy
- Inclusion & Diversity
- Education
- Racial Equity and Justice
- Innovation
We don’t hire just anyone. Every member of our team is selected not just for skill, but for their commitment to our clients, our values, and our mission. At ThinkByte Studio, we believe what Apple instilled in us:
“Our most important resource — our soul — is our people.”
Join Us Early & Save
We hope you’ll join us during this soft launch period. Any purchases made between June 13 and June 16 will be processed and fulfilled just like they would be after our official launch — with the same professionalism, passion, and attention to detail we bring to every client.
Use promo code: softlaunch2025 at checkout to receive 10% off your order.
Thank you for believing in our mission. This is just the beginning.
– Jean Marciniak, The ThinkByte Studio Team
